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Greek Whisky: The Localization of a Global Commodity

Greek Whisky: The Localization of a Global Commodity - Food, Nutrition, and Culture

1st Edition

Hardback (01 Apr 2013)

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Publisher's Synopsis

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.

Book information

ISBN: 9780857458773
Publisher: Berghahn Books
Imprint: Berghahn Books
Pub date:
Edition: 1st Edition
DEWEY: 394.1309495
DEWEY edition: 23
Language: English
Number of pages: 228
Weight: 503g
Height: 237mm
Width: 152mm
Spine width: 22mm