Publisher's Synopsis
Great Ideas in Teaching Retailing: A Case and Exercises Book is specifically designed to accompany Retail Management: A Strategic Approach, 10th Edition.
Great Ideas in Teaching Retailing: A Case and Exercises Book is divided into three parts:
- Long cases-This section consists of 6 cases ranging in length from 3-7 pages. All of these cases, including the shorter ones, are suitable as major class assignments. You may wish to assign them for presentation by teams.
- Short cases-This section is comprised of 37 shorter cases that are generally 2-3 pages in length. These are suitable for shorter assignments or for in-class discussion.
- Chapter-Based Exercises-There is one exercise per chapter (suitable for assignments and for in-class discussion) as well as an integrative case (suitable for a team presentation).
