3rd Edition
Paperback (31 Jul 2002)
Not available for sale
Out of stock
This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at:
Starting, structuring and ending letters
Direct mail- avoiding the common pitfalls
Service letters- making them warm and approachable
Information letters- making them clear
Difficult to write letters- making them easier
This book has been fully revised and brought up-to-date for the 2002 series relaunch
| ISBN: | 9780340849415 |
| Publisher: | Hodder & Stoughton |
| Imprint: | Hodder & Stoughton |
| Pub date: | 31 Jul 2002 |
| Edition: | 3rd Edition |
| DEWEY: | 658.453 |
| DEWEY edition: | 21 |
| Number of pages: | 96 |
| Weight: | 126g |
| Height: | 196mm |
| Width: | 130mm |
| Spine width: | 10mm |
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