Publisher's Synopsis
The ICOGRADA was formed in London in 1963 to raise the standards of graphic design and promote the international exchange of graphic arts information. This book is a celebration of 25 years of this achievement, offering an international overview of many aspects of graphic design, looking at the past, present and future of the profession and providing a historical cross-section of the thoughts, beliefs and work of the influential designers, critics and design educators from around the world.;This book includes sections of social concerns in graphic design, new technologies, the client's views as well as selected pieces of individual graphic design. Should prove of interest to graphic design students and professionals.