Publisher's Synopsis
Do you want to know how companies know what you want to buy from the data they analyse? Do you want to know how to extract data from your ads through analysis? Do you want to understand how best to improve your business?
Growth of business is driven by understanding how your customers think. In understanding the factors that affect customer behaviour and choice patterns, analysis is needed. Especially for online businesses, mostly if you're running; plan to run or have just concluded an advertising campaign on either Google or YouTube.
Analysis, more specifically advertising analysis, is key to understanding weak points, choke points and strong points for ads in a campaign because it leads to improvement on areas that are lacking power and also increase effort on areas that are doing pretty well.
This book offers in-depth knowledge on analysis using Google Analytics. It takes the eye of the beginner into great care and consideration in order to analyse and understand PPC campaigns on Google and YouTube, how to make reports off them and use the data to improve business strategies.
The book offers these:
- Startup; providing information on what Google Analytics is, why you need it and how to setup your account.
- Familiarisation; engaging you the reader with what analytical reports are, the various forms they appear and how to analyse PPC campaigns.
- Followup; insights on campaign tracking, understanding the problems of non-standard campaign parameters, observing problems within a campaign and how to fix them once noticed.
Data collection and analysis is just one of the many other concepts to understanding and effectively executing a proper campaign analysis with Google Analytics for your PPC campaigns,
You wouldn't want to miss this, place an order now!
