Publisher's Synopsis
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad.
The book lays out the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business.
