Book (13 Jul 2016)
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This segment of AMA TV examines online videos, internships, and positioning strategy. Online video viewing grows exponentially each year and can be a successful marketing tool. But getting returns on investment can be difficult - just as picking the right organization for an internship can be a gamble and a challenge.
| ISBN: | 9781473986152 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.827 |
| DEWEY edition: | 23 |
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