Publisher's Synopsis
Whether you're an aspiring streamer, a content creator navigating the digital world, or a curious entrepreneur ready to tap into the booming creator economy, Go Live or Go Home is your all-in-one guide to mastering the business and psycholoogy of streaming.
From the rise of Twitch superstars to the mechanics of monetizatioin, author Eric Jackson breaks down what separates hobbyists fro high-earning professionals. You'll gain insight into how audiences grow, why most streamers fail, and what tools and strategies fuel the biggest names in live content. This book isn't just theory--it's a blueprint. Inside, You'll Discover:- The history and evolution of the streaming landscape
- The psychological triggers that build loyal audiences
- The mindset required to succeed in a competitive digital-first world
- The total addressable market and where it's headed
- Real-world case studies of top creators like Kai Cenat, Ironmouse, and Jynxzi
- Tools, platforms, and software to get started or scale
- Proven monetization strategies--from subsciptions to sponsorships
- Streamers (beginner or intermediate)
- Creators and influencers
- Online entrepreneurs and brand builders
- Fans of the creator economy curious about the behind-the-scenes business
