Globalizing Ideal Beauty How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

Denise H. Sutton

2009

Paperback (01 Jul 2012)

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Publisher's Synopsis

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9781137021007
Publisher:	Palgrave Macmillan US
Imprint:	Palgrave Macmillan
Pub date:	01 Jul 2012
Edition:	2009
DEWEY:	659.10922
DEWEY edition:	23
Language:	English
Number of pages:	210
Weight:	280g
Height:	214mm
Width:	135mm
Spine width:	13mm