Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

2013

Hardback (19 Nov 2013)

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About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

ISBN:	9781137333315
Publisher:	Palgrave Macmillan US
Imprint:	Palgrave Macmillan
Pub date:	19 Nov 2013
Edition:	2013
DEWEY:	658.827
DEWEY edition:	23
Language:	English
Number of pages:	181
Weight:	358g
Height:	155mm
Width:	223mm
Spine width:	16mm

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

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