Publisher's Synopsis
This title is part of the University of HealthCare / University of Business Interactive Training Library, which offers authoritative, clearly written material in an interactive form for better comprehension and documentation of completion. This course, lasting 1-2 hours, gives you a concise historical perspective on the pharmaceutical industry from 1975 into the future. You will learn major trends such as consolidation, the impact of major scientific movements such as biotechnology, changes in dominant drug classes, and so on. It has interactivity, some narrated portions, and a quiz at the end. It is an excellent introduction to the pharmaceutical industry, particularly for marketers. 111 pages. You must have Internet Explorer 4.0 or higher running on your computer. Supported operating systems are Windows 95, 98, 98 SE, ME, 2000, or XP. You will need Internet access to e-mail us your unique key and receive a password key. License is for one user on one computer. An additional computer owned by the same user will generally be approved at the discretion of the publisher.
