Publisher's Synopsis
This book seeks to elucidate how digitalization influences the establishment of a digital workplace and the transformation of business functions through digital means, drawing on evidence from both developing and developed countries. It explores the concepts of digitization and digitalization within the frameworks of well-being, leadership, marketing, general business functions, machine learning, sustainability, and business ethics, all from a digital perspective.
This work presents a distinctive compilation of insights that encompasses societal, organizational, technological, and individual levels of analysis, thereby establishing coherent connections among the topics addressed in each chapter.
This book's primary focus is the digitalization of business processes within organizations, creating a comprehensive resource on all aspects related to digitalization. Each chapter provides theoretical perspectives designed to meet the book's objectives. The discussions are mainly theoretical and bolstered by secondary data to validate our claims.
Additionally, the book includes real case studies, key learning outcomes, organizational insights, and thought-provoking discussion questions throughout its chapters. By adopting an evidence-based approach, this book advances knowledge in the field and equips students with the critical thinking and analytical skills essential for success in a digital business landscape.
