7th Edition, Global Edition
Paperback (29 Mar 2012)
Not available for sale
Out of stock
For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
| ISBN: | 9780273766711 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education |
| Pub date: | 29 Mar 2012 |
| Edition: | 7th Edition, Global Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Number of pages: | 592 |
| Weight: | 1066g |
| Height: | 215mm |
| Width: | 276mm |
| Spine width: | 19mm |
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