7th Edition
Hardback (29 Mar 2012)
Not available for sale
Out of stock
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
| ISBN: | 9780132719155 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 29 Mar 2012 |
| Edition: | 7th Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Number of pages: | 592 |
| Weight: | 1080g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 23mm |
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