2nd Edition
Hardback (31 Jan 1999)
Not available for sale
Out of stock
This new edition offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product and also how to develop a new product in a global market.
| ISBN: | 9780071169615 |
| Publisher: | Irwin McGraw-Hill |
| Imprint: | Irwin McGraw-Hill |
| Pub date: | 31 Jan 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 604 |
| Weight: | 1550g |
| Height: | 230mm |
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