Publisher's Synopsis
"Global Customer Experience (CX), Customer Acquisition (CA), Client Strategies (CS) from 2025 to 2035 "
- BY ANGSHUMAN CHATTERJEE
Unlock the blueprint for tomorrow's market leaders with this comprehensive guide to Customer Experience (CX), Customer Acquisition (CA), and Client Strategies (CS).
Anchored in the latest 2025 trends and charting a clear roadmap through 2035, this book delivers actionable insights, industry best practices, and real-world case studies from Fortune 500 global MNCs and top Indian corporations. Whether you're a CXO, marketing executive, strategy consultant, or growth leader, you'll find proven frameworks for leveraging AI, omnichannel engagement, data-driven personalization, and strategic partnerships to drive sustainable growth.What You'll Discover
Customer Experience (CX) Excellence (Chapters 1-6): Explore the evolution of the experience economy, AI-powered personalization, immersive AR/VR touchpoints, and regional nuances between global giants like Amazon and Indian leaders such as Tata Communications. Learn to design seamless omnichannel journeys, measure loyalty with NPS and CES, and build CX Centers of Excellence.
Customer Acquisition (CA) Mastery (Chapters 7-12): Master digital marketing tactics-SEO/SEM, social commerce, influencer campaigns, programmatic advertising, and cookieless targeting-to optimize CAC and maximize LTV. Case studies include Amazon Prime Day vs. Flipkart's Big Billion Days, HubSpot vs. Zoho, and M-Pesa vs. Paytm, illustrating hyper-local strategies for emerging markets.
Client Strategies (CS) Innovation (Chapters 13-18): Transform one-off transactions into strategic partnerships through Account-Based Marketing, Key Account Management, and ecosystem building. Examine Deloitte and TCS global account models, co-creation labs at Google X and Tata Innovation, and ethical/sustainability frameworks that enhance client trust and ESG alignment.
Key Focus Areas:
Customer Experience, CX Strategy, Customer Acquisition, CA Roadmap, Client Strategies, CS Framework, Fortune 500 Case Studies, Indian MNC Insights, AI-Driven Personalization, Omnichannel Engagement, Data Analytics, Digital Transformation, Emerging Markets, Account-Based Marketing, Co-creation & Innovation, Sustainability in Business, Future of CX/CA/CS 2025-2035.Why This Book?
Actionable Roadmaps: Step-by-step frameworks to implement CX, CA, and CS strategies that scale.
Proven Best Practices: Benchmarked metrics, KPIs, and tool comparisons for CRM, marketing automation, and VoC platforms.
Global & Local Perspectives: Balanced insights into Fortune 500 successes and Indian MNC innovations.
Future-Proof Vision: Scenario planning for AI, IoT, privacy regulations, and sustainability through 2035.
Prepare your organization for the next decade of growth.
Harness the power of AI, data, and customer-centric innovation to outpace competitors and captivate audiences worldwide. Dive into the definitive guide to CX, CA, and CS for 2025-2035 and chart your path to enduring market leadership. " A GREAT GUIDE FOR MBA AND MANAGEMENT STUDENTS AND UPCOMING LEADERS ACROSS THE WORLD ". .
