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Global Business Transcendence

Global Business Transcendence International Perspectives Across Developed and Emerging Economies - International Marketing and Management Research

1st Edition 2014

Paperback (11 Apr 2014)

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Publisher's Synopsis

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

Book information

ISBN: 9781349489633
Publisher: Palgrave Macmillan US
Imprint: Palgrave Pivot
Pub date:
Edition: 1st Edition 2014
Number of pages: 143
Weight: -1g
Height: 216mm
Width: 140mm