Publisher's Synopsis
How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic elements of successful - and not so successful - partnerships, and ensuring cross-agency cooperation. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets. A WELCOME ADDITION. In particular, the focus on administration is both timely and at the leading edge of tourism research and thinking. In particular, I liked the journal's focus on alliances, partnerships, and networks-areas of research and scholarship that is not only needed, but in this case, represents papers of high quality, and I am sure that a number of papers in this issue will become classics in the field. The editors and publishers are to be congratulated on this EXCELLENT AND MUCH-NEEDED INITIATIVE. (Chris Cooper, PhD, Professor of Tourism, University of Queensland, Australia)
