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Getting It Right the Second Time

Getting It Right the Second Time Remarketing Strategies to Turn Failure Into Success

Paperback (22 Sep 1999)

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    Publisher's Synopsis

    This marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products. It shows how the strategies applied in these examples can be successfully applied in any business situation.

    Book information

    ISBN: 9781852523190
    Publisher: Management Books 2000
    Imprint: Management Books 2000
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 21
    Language: English
    Number of pages: 270
    Weight: -1g
    Height: 220mm

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