(26 Aug 1991)
Not available for sale
Out of stock
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
| ISBN: | 9781852511609 |
| Publisher: | Mercury |
| Imprint: | Mercury |
| Pub date: | 26 Aug 1991 |
| DEWEY: | 658.82 |
| DEWEY edition: | 20 |
| Number of pages: | 270 |
| Weight: | 570g |
| Height: | 234mm |
| Width: | 156mm |
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