Paperback (17 Sep 1991)
Not available for sale
Out of stock
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O.
| ISBN: | 9780201567557 |
| Publisher: | Da Capo Books |
| Imprint: | Basic Books |
| Pub date: | 17 Sep 1991 |
| Weight: | 680g |
| Height: | 240mm |
| Width: | 155mm |
| Spine width: | 18mm |
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