Getting Into Your Customer's Head 8 Secret Roles of Selling Your Competitors Don't Know

Kevin Davis (author), Kenneth Blanchard (foreword)

Hardback (09 Apr 1996)

Not available for sale

Out of stock

Publisher's Synopsis

Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.

About the Publisher

Crown Business

Crown Business publishes some of today's most forward-thinking business writers, in such categories as entrepreneurship, innovation, management, leadership, business narrative, and personal finance. Bestselling books and authors include The Lean Startup by Eric Ries, Rework by Jason Fried and David Heinemeier Hansson, Switch and the forthcoming Decisive by Chip Heath and Dan Heath, The Start-Up of You by Reid Hoffman and Ben Casnocha, Execution by Larry Bossidy and Ram Charan, multiple books by Ram Charan, The Quants and Dark Pools by Scott Patterson, and forthcoming books with the CEO of Learnvest, Alexa von Tobel, and IDEO founder and managing director respectively, David Kelley and Tom Kelley.

Book information

ISBN:	9780812926286
Publisher:	Crown Publishing Group
Imprint:	Crown Business
Pub date:	09 Apr 1996
DEWEY:	658.85
DEWEY edition:	21
Number of pages:	320
Weight:	545g
Height:	241mm
Width:	162mm
Spine width:	29mm