Publisher's Synopsis
"Business German" is a complete learning programme for business executives and students who need to develop their knowledge of the language in a commercial context. It assumes a very basic standard of German, and consists of short independent units which can be worked through on a self study basis or within a larger class group. However, the key feature of "Business German" is its dual function; it combines language learning with doing business in Germany and as such can be used both as a workbook and as a source of reference.;Each unit looks at various aspects of German business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches, and travel, introducing dialogues and comprehension exercises, along with a wealth of information on business practices, institutions and communications. Relevant vocabulary, exercises and grammar revision sections help to keep the reader on course, and authentic business materials such as contracts, order forms, invoices, memos, telexes, letters and questionnaires add realism to the text.
