Publisher's Synopsis
This collection covers various aspects of the TV series/serials, 'dizi' or soap opera, and comprises chapters on their role in memory and identity building; on 'awakening' ritualisation and mythologisation of the past, addressing the present and future accordingly; on their functioning as a social reflection of everyday life; another tackling the differences and multicultural identities between series; on the exercising of soft power nationally and internationally; and finally one analysing the financial contents in the series, taking cases from Türkiye, Serbia and Romania.
This volume can be of interest to academics, graduate students, TV series producers and scriptwriters who are working in the creative industries and specifically working on TV formats, genres, and financial behaviour, researchers into popular geopolitics, researchers working in the field of geocriticism, and cartography, who can find in this collection a range of analytical perspectives of Turkish, Serbian and Romanian series. The collection stresses the importance of public and engagement diplomacy through cultural products in the Balkans area in general, taking Türkiye, Serbia and Romania as case studies, and also referring to other countries in terms of the global range of the series' audiences.
