Publisher's Synopsis
In the rapidly evolving landscape of customer experience (CX), businesses are constantly seeking innovative ways to understand, predict, and enhance customer interactions. This groundbreaking book, "Synthetic Data Revolution in Customer Experience: Powering the Future with Generative AI," offers a comprehensive guide to harnessing the power of synthetic data and generative AI in CX applications.
From proving CX hypotheses and conducting risk-free experiments to training robust language models, this book demonstrates why synthetic data is not just an option but a necessity in today's data-driven world. It explores how Canary and telemetry testing with synthetic data can provide invaluable insights without compromising real customer data, and delves into the critical role of synthetic data in creating and refining Large Language Models.
Written for CX professionals, data scientists, and business leaders alike, this book provides practical strategies for leveraging generative AI to create large, powerful datasets. It offers step-by-step guidance on applying these datasets in customer experience application development and ongoing tests in production environments.
Readers will learn:
- Why synthetic data is crucial for proving CX application hypotheses
- How to use Canary and telemetry testing with synthetic data for risk-free experimentation
- The importance of synthetic data in training Large Language Models
- Practical applications of generative AI in creating robust CX datasets
- Strategies for implementing synthetic data in CX application development and testing
This book is an essential resource for anyone looking to stay ahead in the competitive landscape of customer experience. By embracing the synthetic data revolution, businesses can unlock new levels of innovation, efficiency, and customer satisfaction.
