Paperback (15 Jul 2015) | German
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Die Generation 50 plus wird künftig mit einem Haushaltsnettoeinkommen von durchschnittlich 2 360 Euro zur wichtigsten Verbrauchergruppe. Die Tatsache, dass Senioren von Werbung nicht als solche angesprochen werden wollen, stellt Werbefachleute vor eine große Herausforderung. Die Heterogenität der Zielgruppe eröffnet der Werbebranche ungezählte Möglichkeiten der Kommunikation.
| ISBN: | 9783737936330 |
| Publisher: | Bod Third Party Titles |
| Imprint: | Gbi-Genios Verlag |
| Pub date: | 15 Jul 2015 |
| Language: | German |
| Number of pages: | 18 |
| Weight: | 50g |
| Height: | 254mm |
| Width: | 178mm |
| Spine width: | 1mm |
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