Publisher's Synopsis
Most entrepreneurs you talk to know their clients well, but when asked where all that information is stored they will point to their head. Further, when you ask very specific details about their clients they struggle to answer. Our expectations as consumers have changed, therefore, the way we do business and service our clients must change. We need to leverage the information we know about our clients, the technologies that exist, and the external data that is readily available to compete in this rapidly evolving world of business.
