Publisher's Synopsis
Creative and innovative management has come to be seen as essential in a world buffeted by rapid and dramatic change. Initially seen as characteristic of dynamic, entrepreneurial organizations, creative and innovative management is now seen as critical to the survival of large bureaucracies, whether they are part of the public or the private sectors.
This volume draws together major management scholars and strategists who examine the forces and factors that enhance or inhibit creative and innovative activities in large organizations. Examples are drawn from the United States and Japan as well as Eastern Europe and China. This volume is essential reading for academics and researchers, as well as practioners, charting the future of large corporations and government bureaucracies in a world of turbulent change.
