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General Aviation Marketing and Management

General Aviation Marketing and Management

Revised Edition

Book (31 Dec 1994)

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Publisher's Synopsis

An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.

Book information

ISBN: 9780894648847
Publisher: Krieger Pub. Co.
Imprint: Krieger Pub. Co.
Pub date:
Edition: Revised Edition
DEWEY: 629.1333404220688
DEWEY edition: 20
Language: English
Number of pages: 322
Weight: -1g
Height: 230mm