Publisher's Synopsis
Do What You Never Thought Possible to Market & Monetize Your iOS, Facebook and Web Games
When you open this book, you´ll feel as though you´re sitting down with an expert who is disclosing rare information about the essentials of successful game design. Wagner James Au shares knowledge garnered from his years of experience so that you can benefit from his tactics, strategies, and secrets for turning a passion for games into a money-making hobby or career. Covering all aspects of conception, design, deployment, and marketing, this book reveals helpful and advanced insight from the industry´s best game designers who all started small but ultimately designed some of the most popular games for the web, iOS, and Facebook.
The Insider´s Guide to:
- Understanding the differences between iOS, Facebook®, and the web as platforms
- Taking advantage of a wealth of resources for designing games
- Learning why successful games have such passionate followers who are eager to pay to play
- Projecting future trends and opportunities for gaming
- Gaining a solid understanding of the basic principles of gaming growth and revenue
- Marketing your game so that you can make money from it
The Secrets series reveals:
- Authoritative information in highlighted areas
- Exceptional advice in the margin notes
- Unique insight from years of author experience
- Rarely revealed tips and techniques
- Invaluable shortcuts and workarounds
- Insider Tips Expert advice to help you optimize design and marketing
- Valuable Insights Exclusive design lessons from top industry insiders
- Unbeatable Advice Real-world hits and misses and little-known tips and tricks
