Publisher's Synopsis
GameChangers is a collective MasterMind effort of leading entrepreneurs teaching their latest strategies to help you succeed in this new economy. Whether starting a business from scratch, or realigning your marketing and sales programs for established products and services, this book will teach you fresh & recently-tested successful methods you need to know (and pitfalls to avoid)! ... Methods as different from those used by the 'baby boomer' generation as the abacus from the computer.
