Publisher's Synopsis
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections; it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
GUIDE TO GAP SELLING is a great and amazing book designed to raise the sales IQ of selling businesses in all round.
