Publisher's Synopsis
This guide focuses on the following: 1. Choosing keywords; 2. How to build a Google friendly website; 3. Local SEO begins at home; 4. Website content that is keyword specific; 5. Creating compelling ads; 6. Optimizing for conversions; 7. Tips on improving your content marketing strategy; 8. Search campaigns ad group settings & structure; 9. Converting your followers; 10. How to optimize your AdWords campaign.