Publisher's Synopsis
"GLOBAL DIGITAL CONSUMERISM, THE GROWTH OF ECOMMERCE SINCE 1990'S & A WAY FORWARD TO 2035 " - BY ANGSHUMAN CHATTERJEE.
The journey began in the 1990s with early digital consumerism and has grown into a complex landscape defined by mobile commerce, omnichannel strategies, advanced analytics, and sustainable practices.
Looking ahead, emerging technologies such as AI, blockchain, AR/VR, and 5G will further transform the industry, while sustainability, legal compliance, and customer experience remain at its core. The book presents a comprehensive journey through the evolution of digital commerce and maps a strategic roadmap for the future. It begins by exploring the rise of digital consumerism and early online retail in the 1990s, setting the stage for the emergence of global giants like Amazon, Alibaba, and eBay, alongside the dynamic growth of Indian pioneers such as Flipkart and Snapdeal. The book delves into fintech innovations that revolutionize payments and lending, and highlights the transformative power of EdTech through platforms like Coursera and BYJU's, which are reshaping education both globally and in India. In healthcare, digital solutions such as telemedicine and online pharmacies redefine patient care, while IT services, cloud adoption, and integrated ERPs drive operational excellence. The narrative then examines multi-channel, omni-channel, and multi-vendor strategies that enhance customer experience and streamline logistics, with advanced supply chain management and innovative logistics ensuring efficient product delivery. Funding and growth strategies-spanning VC, PE, and alternative financing-fuel rapid expansion, and ROI measurement tools guide performance optimization. Go-to-market and marketing strategies underscore the importance of digital channels, influencer and social media marketing, and conversion rate optimization, while data analytics and AI empower personalization and predictive decision-making. The book also investigates emerging technologies including blockchain, AR/VR, IoT, and mobile commerce, which are set to transform payment systems, customer interactions, and operational processes. CSR, sustainability, and green eCommerce initiatives, alongside legal and regulatory compliance, reinforce ethical practices and build consumer trust. With a forward-looking roadmap for 2025-2035, key focus areas such as deep AI integration, immersive shopping experiences, global expansion, sustainable practices, and advanced data analytics are identified as the pillars driving the next phase of eCommerce innovation and growth. Key Focus with Facts across:Digital Consumerism: Evolved from 1990s online retail to global digital marketplaces.
Global & Indian eCommerce: Giants like Amazon, Alibaba, eBay and pioneers like Flipkart drive innovation.
Fintech & EdTech: Digital payments, UPI, and education platforms reshape consumer experiences.
Healthcare eCommerce: Telemedicine and online pharmacies enhance patient care.
IT Services & Cloud: Cloud computing, ERP integration, and cybersecurity power operations.
Multi-/Omni-Channel: Unified experiences across all sales channels.
Logistics & SCM: Advanced supply chains, last-mile delivery, and autonomous logistics boost efficiency.
Funding & ROI: VC, PE, and data analytics fuel growth and optimize performance.
Emerging Technologies: AI, AR/VR, blockchain, and IoT revolutionize shopping.
CSR & Sustainability: Green practices and ethical sourcing build trust.
Legal Compliance: Global data privacy, consumer protection, and regulatory standards.
Future Roadmap: Emphasis on AI integration, immersive experiences, sustainability, and global expansion (2025-2035).
