Publisher's Synopsis
A great new book to bring your GCSE classes to life. Stimulate your students with clear explanations and lots of relevant case studies about setting up and running a business.
This full-colour textbook is written by Ian Marcousé and contains all you need to ensure a successful business studies course. Covering everything your students need to succeed, it is written in short units of two to four pages that contain:
· succinct explanations of key business concepts
· examples and case studies from a wide variety of resources
· key terms
· a wealth of activities and questions
· practice questions to ensure students are exam-ready
· attractive photos and illustrations
· clear and appealing layout.
The textbook is accompanied by a teacher's guide that provides answers.
