Publisher's Synopsis
Originally published by Stevenson, Inc., this practical resource provides libraries with tips, techniques, and best practices to plan and execute effective fundraising events. In addition to step-by-step procedures, this resource also provides useful checklists and worksheets as well as fundraising event profiles used by various libraries to generate needed funds.
Important topics covered include:
- Fundraising essentials
- Checklist guide for planning a gala
- Key questions for first-time events
- Budget saving tips
- Annual special events
- Effective silent auctions
- Event sponsors
- Boosting sponsorship revenue
- Press releases
- Documenting events
- Catering
- Guest engagement
- Post-event follow-up
- Event evaluation
- Marketing and promotion
