Publisher's Synopsis
Fundamentals of Strategic Management: Theory, Practice, and Indonesian Insights
By Dr. Ali Kesuma
This comprehensive reference book offers a balanced integration of strategic management theory and practical application, tailored specifically for the realities of emerging markets like Indonesia. Designed for students, educators, and professionals alike, it explores the full spectrum of strategic management-from classic frameworks like SWOT, PESTEL, and Porter's Five Forces, to modern approaches involving digital transformation, sustainability, and AI-driven strategies.
Featuring detailed case studies of prominent Indonesian companies and comparative analyses with global benchmarks, this book provides readers with contextualized insights to understand, formulate, and evaluate strategies effectively in a dynamic and competitive environment. Each chapter is structured to support outcome-based education (OBE), with guided exercises and assignments to deepen strategic thinking.
Whether you're a university lecturer, business school student, or a corporate strategist, this book is a vital resource for navigating the evolving landscape of strategic management in the 21st century.
