Publisher's Synopsis
Excerpt from Fundamentals of Newspaper Building: A Brief Consideration of the General Business Principles
In Newspaper Building and Building News paper Advertising I have presented more complete and detailed consideration of the subject by telling the why and the how of great successes of the last forty years, the most important in the develop ment of modern independent journalism.
A careful reading and study of the simple truths laid down in this little guide to the best modern news paper business practices and principles will give the student or novice a broad er and more practical grasp of the business than is possessed by many long in the harness.
In the past, and even today, the majority of newspaper men were and are poor and inefficient busi ness men who, while engaged in serving the public, think that they are entitled to a living; they are de void of that keen business ability to earn and merit through more effective. Service not a mere hand-to mouth living but fair compensation.
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