Publisher's Synopsis
This workbook shows you how to create all the elements of a marketing system designed to meet the needs of your business. It includes all the lessons and exercises necessary to walk you through the steps to create a marketing plan capable of running a fully functional marketing and sales system. A marketing system consists of the tools, processes and strategies necessary to generate, capture and nurture leads. This workbook explains everything you need to know to create these essential elements for your own marketing system.
