Publisher's Synopsis
Fundamentals of Logistics Management (European edition) offers students a fresh perspective on the evolving factors that make logistics critical for business success. With a marketing approach to logistics that prioritizes customer satisfaction, the text includes all the relevant theory and uses case studies from a variety of industries to illustrate effective logistics strategies. The book covers global logistics while also focusing on logistics issues unique to Europe. Core logistics concepts are introduced in an accessible and practical format, making this an essential text for anyone studying logistics for the first time.
