Publisher's Synopsis
Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics.
• Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding.
• The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area.
• Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.
