Publisher's Synopsis
Fundamentals of Advertising by Edward J. Rowse is a comprehensive guide that covers the basics of advertising. The book provides an in-depth understanding of the advertising industry, its history, and its role in society. It explores the various forms of advertising, including print, television, radio, outdoor, and digital advertising. The book also discusses the advertising process, from developing a creative brief to executing a campaign. It covers the various elements of an ad, such as the headline, copy, visuals, and call-to-action. It also delves into the importance of research and analytics in advertising, and how to measure the effectiveness of an ad campaign.Furthermore, Fundamentals of Advertising examines the ethical considerations of advertising, such as truth in advertising, social responsibility, and the impact of advertising on vulnerable populations. It also explores the legal aspects of advertising, including copyright, trademark, and intellectual property laws.Overall, Fundamentals of Advertising is an essential resource for anyone interested in the advertising industry, whether they are students, professionals, or business owners. It provides a comprehensive overview of the industry and its practices, and offers valuable insights into creating effective advertising campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
