4th Edition
Book (04 Jan 1991)
Not available for sale
Out of stock
Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research.;This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.
| ISBN: | 9780534147785 |
| Publisher: | Wadsworth Pub. Co. |
| Imprint: | Wadsworth Pub. Co. |
| Pub date: | 04 Jan 1991 |
| Edition: | 4th Edition |
| DEWEY: | 659.1072 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 364 |
| Weight: | 800g |
| Height: | 240mm |
| Width: | 196mm |
| Spine width: | 25mm |
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