Publisher's Synopsis
Explains how toys are invented, designed, tested, manufactured, marketed, and sold, recounts toy origins, and offers advice for the amateur toy designer.
About the Publisher
Simon & Schuster was founded in 1924 by Richard L. Simon and M. Lincoln Schuster. Simon & Schuster is a part of CBS Corporation. Simon & Schuster is a major force in today's consumer publishing industry, dedicated to bringing an extensive cross section of first class information and entertainment in all printed, digital and audio formats to a worldwide audience of readers. Simon & Schuster consists of numerous prestigious and well known imprints, including Simon & Schuster, Scribner, Atria, Touchstone, Threshold Editions, Gallery Books, Free Press, Pocket Books, Howard Books, Simon & Schuster Books for Young Readers, Atheneum Books for Young Readers, Simon Pulse, Aladdin, Little Simon, and Simon Spotlight.
