Hardback (22 Feb 2010)
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Out of stock
This text traces the history of audience measurement and outlines the key challenges facing the media research industry as the digital revolution takes hold.
| ISBN: | 9781841162195 |
| Publisher: | Warc |
| Imprint: | Warc |
| Pub date: | 22 Feb 2010 |
| DEWEY: | 302.231 |
| DEWEY edition: | 22 |
| Number of pages: | 190 |
| Weight: | -1g |
| Height: | 216mm |
| Width: | 138mm |
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