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Franchising in America: The Development of a Business Method, 1840-1980

Franchising in America: The Development of a Business Method, 1840-1980

1st edition

Paperback (30 Aug 1992)

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Publisher's Synopsis

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

About the Publisher

The University of North Carolina Press

Book information

ISBN: 9780807843789
Publisher: The University of North Carolina Press
Imprint: The University of North Carolina Press
Pub date:
Edition: 1st edition
Language: English
Number of pages: 216
Weight: 625g
Height: 229mm
Width: 152mm
Spine width: 12mm