1st ed. 2010
Paperback (31 Mar 2010)
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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781349315444 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 31 Mar 2010 |
| Edition: | 1st ed. 2010 |
| DEWEY: | 658.8708 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 253 |
| Weight: | 386g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 14mm |
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