2nd Edition
Paperback (16 Feb 2006)
Not available for sale
Out of stock
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
| ISBN: | 9780077109189 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 16 Feb 2006 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 384 |
| Weight: | 857g |
| Height: | 259mm |
| Width: | 195mm |
| Spine width: | 17mm |
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