Paperback (23 Jun 2005)
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Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications
| ISBN: | 9780273703860 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 23 Jun 2005 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 360 |
| Weight: | 716g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 19mm |
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