Publisher's Synopsis
Fund-raising is not just asking for money. The successful fundraiser understands the essential relationship between donor and cause, and sees donors as partners in meetings needs. This is a guide and stimulus at all points of experience and practice. Through case studies Redmond Mullin examines the basic principles of fundraising. These principles apply to all forms of support - gifts or grants, sponsorship or promotions, employee activity, events or functions - separately or in combination. The book emphasises the characteristics of the not-for-profit sector and the roles and status of fundraising within it, and provides an outline history of professional fundraising from the first century to today, providing a context and background for present practice. Case studies outline both the theory and practice of successful fundraising.
